DuBelko White Papers is committed to crafting well-written and visually engaging white papers that help your business communicate targeted messages and achieve marketing goals.
White papers and e-books are some of the most popular marketing assets that businesses look to create. In this post, I’ll explain the key differences between white papers and e-books, and how you can best use them to achieve your business and marketing goals.
You’ve done the hard work planning and writing your white paper. But no matter how crisp and compelling your paper is, it won’t help you achieve your marketing objectives if nobody reads it. So be sure to watch out for these common promotion mistakes.
When creating a white paper, you need to have a good plan. However, even with meticulous planning, your white paper won’t be effective if it is poorly written and designed. To make your white paper as compelling as possible, avoid these common writing mistakes.
When done correctly, a white paper can help your B2B business generate leads and position your company as an authority on a topic. However, when developing your white paper, be sure to avoid these common planning mistakes that many companies make.
For B2B businesses, a white paper can be a cost-effective marketing tool that continually generates interest and work—even years after you publish it. This post will explain how white papers can help your B2B business accomplish some common marketing goals.
What are white papers? Why do companies write white papers? Who reads white papers? These are some of the commonly asked questions from B2B businesses, consulting firms, and startups. In this post, I’ll answer all those questions and more.
Consultants want to be seen as trusted advisors and for clients to trust them and listen to them. No matter the industry, everyone wants to gain a competitive advantage. This post will go over 3 more benefits a white paper can offer your consulting firm, no matter how big it is.
White papers are a popular marketing tool that is implemented in a variety of industries, including IT, artificial intelligence, and cryptocurrency. If you decide to create a white paper for your startup, make it a good one with these five common sense steps.
When creating your white paper, you may be tempted to ask someone in-house. However, they may not know how to best communicate your value to potential customers. A better way is to outsource to an outside white paper writer who can professionally deliver what you need.
Ask any small and medium-sized consulting firm and they’ll likely tell you—winning more clients is one of their biggest priorities. This post will explain how white papers help consulting firms stand out from competitors and gain more leads.
If you’re the marketing manager or VP of Sales for a B2B company, you may wonder if you should be using white papers. When you're considering if you need a white paper, there are three key questions that you need to ask your about company’s offering.
White papers attract prospects to your website and nurture them with relevant educational content until they become customers. This post will walk you through what a white paper is exactly, and how it can be an valuable marketing tool for your B2B organization.
So, you’ve done the hard work in planning, researching, and writing your white paper. But have you thought about how you might promote it? This post covers four more ways you can effective promote your white paper to get it in front of your ideal readers.
Simply having a well-written and visually engaging white paper doesn’t guarantee it will be successful in achieving your marketing objectives. However, with these 4 promotional tactics, you can get your white paper in front of the kinds of prospects you’d like to work with.
For companies that market a B2B product or service, white papers have become an invaluable tool. This post will go over some ways today’s B2B marketers can use white papers to connect with prospective customers and generate more leads.
